1 student

Why LinkedIn?

LinkedIn is the world’s largest platform for professional networking. It is the place where business leaders and experts meet to discuss the latest developments in the field. If you are looking to connect with your industry peers, grow your career or solidify your online presence, LinkedIn is the place to be.

How LinkedIn Helps Small and Medium-sized Businesses

The audience over at LinkedIn is a lot more demanding than that of any other social network. If you want to do well, you need to ensure that your content stands up to your industry peers’ scrutiny. But believe me, it is more than worth the effort! 

Due to the platform’s nature, LinkedIn is the ideal place to grow your online presence and establish yourself as an expert in your field. Since the audience primarily consists of professionals, a well-thought-out publication can go a long way towards demonstrating your experience and understanding of the subject matter.

I often say that there are no short-cuts to success, but LinkedIn does come pretty close.

This course will teach you:

  • How to leverage LinkedIn’s popularity and create value for your business
  • How to create high-quality content for your LinkedIn Audience
  • How to use the LinkedIn algorithm to your advantage 
  • How to leverage post timing
  • How to structure your posts
  • How to engage your audience and keep them coming back for more 
  • How to structure your LinkedIn Marketing Strategy for optimal results

About this course and my experience with LinkedIn

This course is designed to provide the user with a solid framework for success on LinkedIn. The information you will find here is a combination of my personal experience with the platform (my personal account has over 20 000 professional connections on LinkedIn) and everything I’ve learned during my time as a business leader and marketer.